Digital Marketing Program Quiz 8

Digital Marketing Quiz 8

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1. What is a key factor in app monetization strategies?

In-app purchases and ads to generate revenue

Avoiding free trials to force purchases

Posting about the app on social media only

Focusing only on paid user acquisition

2. What makes Google Universal App Campaigns (UAC) different from traditional ad campaigns?

It does not support video ads

It automates ad placement across Google’s platforms using machine learning

It is only available for Android apps

It requires manual selection of ad placements

3. Which factor is most important when optimizing an app for the App Store (ASO)?

Focusing only on paid promotions

Relevant keywords in the app title and description

Ignoring competitor analysis

Uploading as many screenshots as possible without relevance

4. How does Facebook Marketing help mobile app promotions?

It focuses only on video-based ads

It works only for eCommerce businesses

It allows precise audience targeting using interest and behavior-based data

It guarantees app installs regardless of targeting

5. What is a key advantage of using Twitter for mobile marketing?

It is only effective for B2B businesses

It does not support mobile app install ads

It is limited to text-based promotions only

It allows brands to engage with users in real-time conversations

6. Why is YouTube Marketing effective for mobile apps?

YouTube only benefits influencers, not app developers

Video content enhances user engagement and brand awareness

Users prefer text-based ads over video content

YouTube ads do not support call-to-action buttons

7. How does HubSpot CRM assist in mobile marketing?

It is limited to desktop-based marketing

It does not provide user data analytics

It helps track customer interactions and optimize marketing strategies

It is only useful for email marketing campaigns

8. What is a major benefit of AppTweak for mobile marketers?

It does not offer competitor analysis tools

It focuses only on paid advertising

It provides ASO insights to improve app ranking and visibility

It is only used for social media marketing

9. How can SEO complement ASO in mobile marketing?

By using the same keywords across all apps without analysis

By improving app discoverability through web-based search

By focusing only on app store optimization without web presence

By avoiding backlinks to the app’s website

10. What is a crucial step in an effective app promotion strategy?

Relying only on word-of-mouth promotions

Limiting promotions to a single platform

Ignoring app store reviews and ratings

Combining paid ads, organic growth, and influencer marketing

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Digital Marketing Program Quiz 8

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