Digital Marketing Program Quiz 5

Digital Marketing Quiz 5

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1. What is the primary goal of Search Engine Marketing (SEM)?

To generate traffic exclusively through social media

To replace the need for SEO

To increase a website’s visibility through paid search ads

To optimize a website for organic rankings only

2. In Google Ads, what factors determine Ad Rank?

Ad position from previous campaigns

Only the highest bid amount

Bid amount, ad quality score, expected impact of ad extensions

The number of times an ad appears

3. What is the purpose of a search term report in PPC campaigns?

To increase the number of impressions regardless of relevancy

To analyze actual user queries and refine keyword targeting

To avoid bidding on high-performing keywords

To generate automatic ad copies

4. Which of the following is NOT a bidding strategy in Google Ads?

Target ROAS

Manual CPC

Time-Based Bidding

Maximize Clicks

5. Why are ad extensions important in a PPC campaign?

They only work for mobile ads

They provide additional information to improve CTR and ad relevance

They automatically guarantee a higher ad position

They increase the number of ads displayed per search

6. What is the benefit of using dynamic keyword insertion (DKI) in ads?

It eliminates the need for keyword research

It increases CPC by default

It customizes ad text based on a user’s search query

It ensures the same ad copy is used for all search queries

7. How does remarketing help in PPC campaigns?

It prevents competitors from targeting the same audience

It reduces ad costs significantly

It targets users who have previously interacted with a website, increasing conversion chances

It only applies to new users who have never visited the site

8. What is the main difference between standard shopping ads and smart shopping ads?

Standard shopping ads provide real-time audience targeting

Standard shopping ads require no manual adjustments

Smart shopping ads only work for large-scale businesses

Smart shopping ads use machine learning for automated optimization

9. How can RLSA (Remarketing Lists for Search Ads) improve campaign performance?

It guarantees the lowest CPC for every ad

It replaces the need for audience segmentation

It automatically increases CTR without changes to targeting

It allows advertisers to adjust bids and target past visitors searching for relevant keywords

10. Why is diagnosing and optimizing Google Merchant Center feeds important for Shopping Ads?

It ensures product data is accurate and prevents disapprovals

It allows ads to run indefinitely without updates

It removes the need for manual bidding strategies

It increases organic rankings on Google Search

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Digital Marketing Program Quiz 5

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