Digital Marketing Program Quiz 4

Digital Marketing Quiz 4

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1. What is the key difference between on-page and off-page SEO?

On-page SEO focuses on website content and structure, while off-page SEO deals with external factors like backlinks

On-page SEO is for mobile optimization, while off-page SEO is for desktop optimization

On-page SEO is only about keyword placement, while off-page SEO is about technical performance

On-page SEO requires paid tools, while off-page SEO is free

2. Which of the following is a key component of technical SEO?

Creating social media ads

Optimizing title tags and meta descriptions

Building high-quality backlinks

Improving website speed and mobile responsiveness

3. Why does Google emphasize user experience (UX) in SEO rankings?

Google penalizes sites with complex designs

UX has no impact on SEO but affects design aesthetics

A better UX leads to lower bounce rates and higher engagement, improving rankings

Websites with high-quality content don’t need UX optimization

4. Which factor is NOT directly affected by Google’s algorithm updates?

Backlink quality

Page loading speed

Website ownership verification

Keyword stuffing penalties

5. How can website asset optimization improve SEO performance?

Compressing images and videos to improve page load speed

Avoiding customer reviews to keep content minimal

Only using high-resolution videos and images without compression

Adding more animations to make the website visually appealing

6. What is the main purpose of link building in SEO?

To drive traffic exclusively from paid advertisements

To ensure Google indexes a website faster

To increase a website’s authority by acquiring high-quality backlinks

To replace the need for keyword optimization

7. How can content be optimized for voice search?

Using conversational, long-tail keywords

Focusing only on single-word keywords

Reducing the length of written content

Optimizing only for desktop searches

8. Why is SEO important for eCommerce websites?

It prevents competitors from ranking higher

It allows websites to bypass Google’s ranking factors

It improves product visibility, organic traffic, and sales conversions

It eliminates the need for paid advertising

9. What is a key strategy to increase website conversion rates using SEO?

Only focusing on ranking for high-volume keywords

Creating clear, persuasive CTAs and improving page speed

Using multiple pop-ups to capture leads

Increasing the number of ads on the website

10. Why is conducting an SEO audit important?

It identifies technical issues, keyword opportunities, and areas for improvement

It guarantees instant first-page ranking on Google

It replaces the need for content marketing

It focuses only on analyzing competitors’ website

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Digital Marketing Program Quiz 4

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