Digital Marketing Program Quiz 3

Digital Marketing Quiz 3

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1. What is the primary goal of behavioral marketing?

To analyze user behavior and deliver personalized marketing strategies

To replace traditional marketing techniques

To increase website traffic regardless of user interest

To target all users with the same generic message

2. Which of the following is NOT a key component of behavior analytics?

Demographic information

Browsing patterns

User engagement metrics

Fixed pricing strategies

3. Which of these is a type of behavioral marketing?

Traditional print advertising

Geotargeting

Search engine marketing

Cold calling

4. What is a primary source used to profile users based on behavioral data?

Customer reviews

Website heatmaps

Randomized surveys

Business revenue reports

5. Retargeting in behavioral marketing is used to:

Engage users who have previously interacted with a brand

Reduce the cost of digital ads

Target new audiences with generic ads

Eliminate the need for email marketing

6. Why is segmentation important in behavioral marketing?

It allows businesses to create personalized campaigns for different user groups

It ensures every user sees the same content

It focuses only on demographic data

It eliminates the need for data analytics

7. Which of these psychological marketing triggers plays on the fear of missing out (FOMO)?

Authority

Scarcity

Reciprocity

Storytelling

8. What is the principle of reciprocity in behavioral marketing?

Providing a sense of exclusivity

Making customers feel obligated to buy a product

Offering value to customers in exchange for their loyalty

Using aggressive sales techniques

9. Which of these is an example of user intent-based marketing?

Displaying the same homepage to all users

Sending the same discount email to all customers

Using only traditional marketing channels

Showing product recommendations based on past purchases

10. How do psychological triggers influence consumer behavior?

They tap into emotions, creating a sense of urgency or trust

They only work for luxury brands

They force customers to make purchases against their will

They replace the need for product quality

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Digital Marketing Program Quiz 3

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