Digital Marketing Program Quiz 2

Digital Marketing Quiz 2

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1. Which of the following best defines digital marketing?

Marketing done exclusively on social media platforms

Using digital channels to promote products and services

A strategy that replaces traditional marketing entirely

A form of online advertising limited to e-commerce

2. What is a key difference between digital marketing and traditional marketing?

Traditional marketing is more effective for e-commerce

Digital marketing is more expensive than traditional marketing

Traditional marketing allows better audience targeting

Digital marketing provides real-time analytics and measurable results

3. The "New 4 P’s" of marketing focus on:

Prediction, Personalization, Presence, and Publicity

Product, Price, Place, and Promotion

People, Process, Programs, and Performance

Production, Planning, Partnership, and Promotion

4. What is the primary purpose of the 5 P’s of strategy?

To create a framework for digital advertising

To establish pricing models for digital products

To define customer behavior in the online space

To guide businesses in developing a sustainable competitive advantage

5. How has technology significantly changed the marketing landscape?

It has eliminated the need for traditional advertising

It has made it impossible for businesses to stand out

It has reduced the importance of branding

It has made it easier to track customer behavior and personalize marketing strategies

6. Why is influencer marketing important?

It is the only effective marketing strategy for social media

Influencers guarantee immediate sales

It works better than video marketing

Consumers trust recommendations from influencers more than traditional ads

7. What makes video marketing the future of ads?

Videos work only for social media and not other digital platforms

Videos improve engagement, retention, and conversion rates

Videos are cheaper to produce than text-based ads

Video marketing requires minimal effort from businesses

8. Why is leveraging voice search important for digital marketers?

It increases a website’s social media presence

It reduces the need for content marketing strategies

It improves SEO by optimizing for conversational search queries

It helps brands reach customers who prefer typing over speaking

9. What is the main reason visual content is crucial in digital marketing?

Websites without visuals load faster

Visual content replaces the need for written content

People process visual information faster than text

Search engines rank websites based on the number of images

10. What is the key difference between UI (User Interface) and UX (User Experience)?

UX is about website performance, while UI is about marketing strategies

UI determines SEO rankings, while UX affects social media engagement

UX is only relevant for mobile apps, while UI applies to all platforms

UI focuses on aesthetics, while UX focuses on usability

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Digital Marketing Program Quiz 2

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