Digital Marketing Program Quiz 11

Digital Marketing Quiz 11

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1. What is the key difference between KPIs and metrics?

KPIs are strategic goals, while metrics track performance data

KPIs are fixed values, while metrics are always percentages

KPIs measure website traffic, while metrics track ad spend

KPIs only apply to financial goals, while metrics apply to all business aspects

2. Which of the following is an example of a metric for earned media?

Cost per click (CPC) on Google Ads

Click-through rate (CTR) from an email campaign

Mentions and shares on social media

Number of website visitors from paid ads

3. What does Crazy Egg primarily help marketers analyze?

Social media engagement metrics

User behavior on a website through heatmaps and scroll tracking

Keyword rankings on search engines

Backlink profiles and domain authority

4. How can a brand achieve a 1:1 ratio of reach to impressions on social media?

By increasing the number of paid promotions

By ensuring each user sees a post only once

By focusing only on engagement rather than visibility

By limiting post frequency to once a week

5. Which best describes the difference between engagement rate and conversion rate?

Engagement rate measures interactions, while conversion rate tracks goal completions

Conversion rate tracks video views, while engagement rate tracks sales

Both measure social media likes and shares

Engagement rate is based on revenue, while conversion rate is based on clicks

6. If a website has a high bounce rate, what does that indicate?

Users are returning to the website frequently

Users are leaving after viewing only one page

Users are completing conversions before leaving

Users are clicking on multiple pages before exiting

7. What is the main distinction between bounce rate and exit rate?

Bounce rate tracks single-page sessions, while exit rate tracks the last page users visit

Exit rate is always lower than bounce rate

Bounce rate applies only to mobile users, while exit rate applies to desktop users

Exit rate only applies to eCommerce sites

8. When analyzing the customer journey in Google Analytics, which metric helps track user progress across different stages?

Cost Per Click (CPC)

Behavior Flow

Impressions

Exit Rate

9. In an eCommerce marketing funnel, what is a key metric to analyze using Google Analytics?

Number of social media followers

Domain authority score

Cart abandonment rate

Average email open rate

10. How do you calculate ROI for a digital marketing campaign?

(Number of Leads / Impressions) × 100

(Engagement Rate × Conversion Rate) / 100

(Total Ad Spend / Total Revenue) × 100

(Net Profit / Cost of Investment) × 100

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Digital Marketing Program Quiz 11

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