Digital Marketing Program Quiz 10

Digital Marketing Quiz 10

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1. How do paid campaigns help in building a business?

They eliminate the need for organic marketing strategies

They work only for e-commerce businesses

They guarantee instant sales without optimization

They increase brand visibility, drive targeted traffic, and generate conversions

2. What is a key goal of conversion rate optimization (CRO) in a campaign?

Focusing only on SEO without ad campaigns

Increasing website traffic without focusing on user actions

Reducing ad spend by decreasing website visits

Maximizing the percentage of visitors who take a desired action

3. Which metric is most important when setting CRO benchmarks?

Total impressions without tracking conversions

The number of social media followers

Keyword rankings without click-through rate

Industry conversion rates and past campaign performance

4. What is a crucial element of a high-converting landing page?

Clear call-to-action, persuasive copy, and minimal distractions

Excessive pop-ups that interrupt user experience

Multiple conflicting CTAs to offer more choices

Long paragraphs without visual elements

5. How can readability and hierarchy improve a landing page?

By using only large fonts with no variation in size

By making text-heavy pages with no visual breaks

By structuring content with headings, bullet points, and concise text

By prioritizing images over written content

6. How do interactive videos, pictures, and graphics improve landing pages?

They work only for social media marketing, not paid campaigns

They distract users from the call-to-action

They slow down page load speed, making them ineffective

They increase engagement, reduce bounce rates, and make content more digestible

7. What is an example of a scarcity generation technique in persuasion?

Allowing indefinite sign-ups without urgency

Displaying limited-time offers or low stock alerts

Providing unlimited availability of products

Keeping prices and offers constant

8. What does the theory of cognitive dissonance suggest in marketing?

Consumers make decisions based solely on price

Marketing efforts should focus only on emotional appeal

Users are more likely to purchase when presented with too many choices

People tend to justify their decisions to maintain consistency

9. How does Facebook Pixel improve paid ad campaigns?

By working only for brand awareness, not conversions

By limiting ad performance tracking to Facebook alone

By tracking user interactions and optimizing retargeting efforts

By increasing organic traffic without paid ads

10. What is the purpose of using Auction Insights in Google Ads?

To analyze competitor performance and optimize bidding strategies

To reduce ad spending without analyzing competitors

To generate keywords automatically without research

To track social media metrics instead of paid search performance

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Digital Marketing Program Quiz 10

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