Digital Marketing Program Final Exam

Digital Marketing Final Exam

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1. What is the main difference between On-Page and Off-Page SEO?

On-Page SEO involves optimizing elements within a website, while Off-Page SEO focuses on external factors like backlinks

On-Page SEO is only for blogs, while Off-Page SEO is for e-commerce sites

Off-Page SEO involves keyword optimization, while On-Page SEO is about social media marketing

On-Page SEO is handled by Google, while Off-Page SEO is managed by website owners

2. Which of the following best describes Google’s focus on user experience for ranking websites?

Using only domain authority as the primary ranking factor

Increasing rankings for websites with the most ads

Ranking websites based only on the number of backlinks they have

Prioritizing websites with fast load speeds, mobile optimization, and secure connections

3. What is the primary benefit of using Ad Extensions in a Google Ads campaign?

They are only useful for e-commerce businesses

They provide additional information, improving ad visibility and click-through rate

They increase ad costs but ensure higher rankings

They remove the need for keyword bidding in PPC campaigns

4. In Pay-Per-Click (PPC) advertising, what determines the Ad Rank?

Bid amount, ad quality, expected click-through rate (CTR), and landing page experience

Total number of keywords in the ad campaign

Number of social media followers linked to the ad account

The overall budget spent on advertising

5. Which bidding strategy should an advertiser use to get the most conversions while staying within budget?

Maximize Clicks

Manual CPC (Cost Per Click)

Enhanced CPC

Target CPA (Cost Per Acquisition)

6. What is the primary function of a search term report in Google Ads?

To predict competitors’ ad strategies

To create automated campaigns based on search volume

To identify keywords that triggered ads and optimize bidding for better ROI

To replace the need for keyword research

7. How does remarketing help businesses improve ad performance?

By eliminating the need for keyword research

By targeting only new users who have never visited the website

By showing ads to users who have previously interacted with a brand

By reducing the number of ads shown per user

8. What is the key advantage of using Dynamic Keyword Insertion in ad copies?

It customizes ads to match user search queries, improving relevance

It automatically generates landing pages for each ad

It replaces poorly performing ads with new ones

It removes the need for manually writing ad copies

9. What is the main difference between Standard Shopping Ads and Smart Shopping Ads?

Smart Shopping Ads don’t require a Google Merchant Center account

Standard Shopping Ads appear only on YouTube

Standard Shopping Ads are only used for physical stores

Smart Shopping Ads use machine learning to automate bidding and placements

10. What is the primary goal of an SEO audit?

To track competitor keyword rankings

To identify technical, on-page, and off-page SEO issues

To create new ad campaigns automatically

To improve social media engagement

11. In social media marketing, what does engagement rate measure?

The number of times an ad appears on a user’s screen

The ratio of paid to organic traffic

The percentage of users who interact with a post through likes, shares, and comments

The total number of followers on an account

12. What is the best approach to setting up an effective audience persona?

Focusing only on past customers

Using only age and location for segmentation

Targeting everyone equally to maximize reach

Analyzing demographics, interests, and online behavior

13. Which of the following is NOT a key metric in social media marketing?

Click-Through Rate (CTR)

Domain Authority

Impressions

Conversion Rate

14. In email marketing, what is A/B testing used for?

Sending emails only to high-value customers

Automatically generating email content

Preventing emails from going to spam folders

Comparing two versions of an email to determine which performs better

15. Which of the following is an example of a drip campaign?

A series of automated emails triggered by user actions

A social media ad campaign

A one-time promotional email blast

A paid search ad campaign

16. What is the primary goal of app store optimization (ASO)?

To increase website traffic through mobile ads

To create automated app downloads

To remove negative app reviews

To improve an app’s visibility and ranking in app stores

17. What does Google Universal App Campaigns optimize for?

Increasing social media shares

Boosting app downloads through organic traffic only

Manually adjusting ad placements

User installs and in-app conversions

18. Which factor is most important in ranking higher in App Store Optimization (ASO)?

Relevant keywords in the app title and description

The number of social media followers

The use of Google Ads

The app’s website domain authority

19. What does a topic cluster model help achieve in content strategy?

Improved content organization and SEO ranking

Reduced need for internal linking

Higher social media shares

Increased bounce rates

20. What is the best way to measure content performance?

Counting the number of words in an article

Measuring the number of social media followers

Using key performance indicators (KPIs) like engagement, traffic, and conversions

Tracking only the number of clicks on a post

21. What is a key principle of a good landing page?

Clear call-to-action and minimal distractions

Long, detailed paragraphs

Only images without text

Maximum number of links and ads

22. How does cognitive dissonance influence consumer decision-making?

It decreases the chances of users buying a product

It creates internal conflict that pushes consumers toward making a purchase

It makes users ignore personalized ads

It prevents customers from engaging with ads

23. What is the function of Facebook Pixel in digital marketing?

Replacing Google Analytics

Improving SEO rankings

Tracking website visitors and measuring ad conversions

Automating content creation

24. How can AI improve digital marketing strategies?

By automating website content creation entirely

By analyzing user data to personalize campaigns

By increasing manual work

By replacing human marketers

25. How does Google Lens use AI in digital marketing?

By removing old website content

By automatically generating social media ads

By enabling visual search and product discovery

By predicting email marketing trends

26. What AI-based tool helps businesses improve ad targeting?

SEO Keyword Planner

Google Docs

Facebook Groups

Google Ads Smart Bidding

27. What is the key difference between bounce rate and exit rate?

Bounce rate is calculated based on ad impressions

Bounce rate includes social media interactions

Exit rate only applies to mobile users

Bounce rate measures users who leave after viewing only one page, while exit rate tracks where users leave the site

28. What is the primary goal of ROI calculation in marketing?

To count the number of social media followers

To track the number of ad impressions

To measure the profitability of a campaign

To determine website bounce rates

29. What does RLSA stand for in Google Ads?

Real-time Lead Scoring Algorithm

Responsive Link System for Ads

Remarketing Lists for Search Ads

Retargeted Landing Site Analytics

30. What is the key advantage of using interactive videos in digital marketing?

They are only effective for mobile users

They increase engagement and conversion rates

They decrease website traffic

They work only for e-commerce brands

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Digital Marketing Program Final Exam

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