Branding Program Quiz 7

Branding Quiz 7

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1. When should a company consider rebranding?

When it has been in business for over five years

When its identity no longer aligns with its goals or audience

When a competitor launches a new product

When it wants to increase short-term profits

2. What is a risk of rebranding?

Avoiding customer engagement

Automatically increasing revenue

Reducing product quality

Losing brand recognition and confusing customers

3. What is an example of a successful rebrand?

A brand completely changing its name and alienating customers

A company modernizing its logo while maintaining core values

A company removing all familiar elements overnight

A business ignoring market research before rebranding

4. Why do companies create sub-brands?

To confuse customers

To target different audiences without losing core brand identity

To limit market reach

To replace the main brand entirely

5. What is a key factor in scaling a brand for growth?

Ignoring existing customers

Reducing product variety

Expanding into new markets strategically

Avoiding marketing efforts

6. Which of these is a sign that a company needs a rebrand?

Steady customer growth

High customer retention

Declining customer engagement and brand relevance

Strong brand recognition

7. What is the purpose of a brand refresh?

To confuse existing customers

To completely change everything about the brand

To modernize the brand while maintaining core identity

To eliminate long-term customers

8. Which of the following is NOT a reason for rebranding?

Temporary loss in revenue

Expansion into new markets

Mergers or acquisitions

Change in company mission

9. Why is market research important before a rebrand?

To understand customer perceptions and market trends

To ignore industry standards

To make random design changes

To limit brand recognition

10. How can a company ensure a smooth rebranding process?

Avoiding internal alignment

Ignoring customer feedback

Communicating changes clearly to customers

Making changes abruptly without explanation

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Branding Program Quiz 7

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