Branding Program Quiz 2

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Branding Program Quiz 2

Branding Quiz 2

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1. What is the primary purpose of brand guidelines?

To limit the creativity of designers

To decide pricing strategies

To frequently change the brand’s look

To maintain consistency across all branding elements

2. Which of the following is NOT part of visual branding?

Logo design

Typography selection

Color schemes

Customer service policies

3. A brand’s tone and style should:

Avoid being distinct to appeal to a broad audience

Change frequently to follow trends

Be based on the preferences of employees

Be consistent across all communication channels

4. Why is an effective tagline important for a brand?

It serves as a legal contract with customers

It replaces the need for a logo

It makes ads go viral

It quickly communicates the brand’s message and values

5. Which element should be included in a brand guideline?

Competitor pricing strategies

Instructions for daily operations

Logo variations and usage rules

A list of customers' private data

6. A mission statement should:

Focus only on financial goals

Be a long and complex document

Change frequently based on marketing trends

Clearly define the brand’s purpose and values

7. What is the purpose of a brand voice?

To experiment with different tones for each campaign

To ensure the brand’s messaging remains consistent

To replace visual branding

To mimic competitors' messaging

8. Which factor should NOT influence a brand’s visual identity?

The target audience’s preferences

Random personal preferences of the CEO

The emotions the brand wants to evoke

Industry standards

9. Why is brand consistency crucial?

It ensures a brand never has to update its image

It eliminates the need for marketing

It prevents all negative customer feedback

It strengthens brand recognition and trust

10. A brand’s color scheme should be chosen based on

Psychological impact and brand message

Random selection

The favorite colors of employees

The latest color trends

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